Cola drinks have always been popular. These drinks were first marketed under the names of Coca-Cola and Pepsi Cola. Despite the many harms of these drinks, millions of liters of cola are still consumed daily in the world! The company was able to do great marketing with clever advertising. The slogan chosen by this company was heard everywhere. To know this company and this clever marketing, stay with us until the end of this article.

What beverage was originally advertised with the slogan, “all the sugar and twice the caffeine”?

“cola drink

The cola drink was created in 1985 by C. J. Rapp as a highly caffeinated beverage. It was targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks. Its slogan reads “All the sugar, twice the caffeine!””

Jolt Cola first produced high-caffeine energy drinks in 1985. The company’s slogan was very interesting for its drinks. From that year to 24 years, they were able to sell very well with this slogan.

Jolt Cola first produced high-caffeine energy drinks in 1985. The company’s slogan was very interesting for its drinks. From that year to 24 years, they were able to sell very well with this slogan. Two years later, in 1987, the company became more popular with lower-energy, lower-calorie beverages. These drinks had 25 kcal per 350 ml and had less caffeine and sugar than previous drinks.

In 2006, the company was renamed Jolt Energy. After that, the logo and packaging of their drinks also changed. Jolt Cola first produced high-caffeine energy drinks in 1985. The company’s motto was very interesting for its drinks. From that year to 24 years, they were able to sell very well with this slogan. Two years later, in 1987, the company became more popular with lower-energy, lower-calorie beverages. These drinks had 25 kcal per 350 ml and had less caffeine and sugar than previous drinks.

Last Word

Cola drinks are energetic and addictive, but also extremely harmful. Jolt Cola was the first company to produce drinks with double energy and all over sugar. In 2006, the company was renamed Jolt Energy. After that, the logo and packaging of their drinks also changed. Two cans were produced by this company, one with a volume of about 700 ccs and the other with 250 ccs. Every time you open the cans, you hear an interesting sound! This was the company’s marketing in 2006.

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