Ads to show on certain sites across the Internet
You can use “placements” if you’d like your ads to be shown on certain sites across the Internet.
Locations on the Display Network where your ad can appear. Examples include relevant websites and apps that partner with Google to show ads.
Read more here: https://support.google.com/adwords/answer/53215
What report can help you identify opportunities to improve your keywords and ads?
Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Use the search terms report to identify new search terms with high potential, and add them to your keyword list. The search terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be different than your keyword list.
Optimizing your campaigns and keywords is an ongoing process. Google has many tools making this process easier.
If you are looking to identify new opportunities and improve your keywords, you can start from Search Reports. Use the search terms report to see how your ads performed when triggered by actual searches within the Search Network. Search Terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be and most probably will be different than your keyword list.
You can use Search Reports also for identifying irrelevant searches and maintaining your negative keywords.
Read more here: https://support.google.com/adwords/answer/2472708
To optimize a client’s campaign to get the most out of her mobile advertising
You can set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
What report provides data on how specific sections of a website performed?
Content Drilldown report provides data on how specific sections of a website performed. Explanation: You can see the performance of your website’s specific sections under the “Content Drill Down” dimension in Google Analytics.
Keyword Planner can do all of these things except suggesting keywords and ad groups that may not have occurred to you. multiply keyword lists together. provide Quality Score estimates and validate keywords.
When optimizing a website for search
How to Optimize your Website for SEO in 8 Simple Steps
- Analyze all of your website data. …
- Conduct thorough keyword research. …
- Produce long and value-rich content. …
- Optimize for on-page SEO. …
- Optimize for off-page SEO. …
- Optimize the website for mobile. …
- Speed up the pages. …
- Get quality backlinks.
What impact do meta and title tags have on the search engine?
Meta title tags are a major factor in helping search engines understand what your page is about, and they are the first impression many people have of your page. Title tags are used in three key places: (1) search engine results pages (SERPs), (2) web browsers, and (3) social networks.
Showing your ads on top of the mobile page in search results is beneficial because
Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile.
Bid your ads to the top of search results on mobile, as that’s where the vast majority of clicks are generated. Because Ads above the results get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile.
Which of the following is true about mobile-optimized websites
- Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text.
Good mobile experiences typically feature simplified navigation, quick-to-load images, and streamlined text. Many successful mobile sites have reduced or eliminated the need for scrolling or typing, and have large, easy-to-click “touch targets”.
Should you create a mobile website or a mobile app for your brand? The answer is often “both,” because each caters to a different type of customer. An app is essentially a bookmark for loyal users who’ve invested the energy to download your app in order to more easily interact with your brand. A mobile site is for everyone else.
While apps can be effective in deepening relationships with loyal customers, the majority of your traffic will likely come from the web. And while apps must be designed for specific platforms, a mobile site is accessible by everyone, across all screens. Having an app is not the same as having a mobile strategy.
If you have to prioritize between an app and a mobile site, your first task should be creating a mobile site. Once it’s life, you can then launch a mobile app for power users.
To make your website mobile friendly, it should navigate easily and the images should be optimized enough to load quickly.
- When mobile users navigate through a site, they want an easy way to get back to the homepage.
- Make conversion as easy as possible by using the information you already have to pre-fill fields for registered users.
- When choosing from limited options, participants preferred to tap toggle icons rather than enter text or choose from a drop-down menu.
What is the full form of google, to improve your website’s seo performance
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
when should you consider updating your seo plan?
To improve your website’s SEO performance, when should you consider updating your SEO plan?
- When you write a new blog post.
- When you have a sale or promotion.
- When you add a new service or product.
- When you employ new staff.
What are three key considerations when evaluating keywords for search engine optimisation?
Frequency, competition, relevance