What Are The Facebook Dimensions?

Social media image sizes seem to change constantly.

One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong.

It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook.

But, it’s not difficult if you consult this guide to social media image sizes!

Below are the most recent social media image dimensions, as of 2021.

Why is it important to get social media image sizes right?

There’s a lot to get right when your brand is creating great visual content for social media.

You’ve got to make sure any images you use don’t defy copyright laws. If you don’t have original imagery, you’ve got to find high-quality stock photos. And you’ve got to figure out which tools out there can help elevate your social media images.

On top of that, you’ve got to get your social media image sizes right. And getting that right is really important because:

  • It avoids pixelation and awkward image stretching. And avoiding that keeps your images looking professional.
  • Your photos will be optimized for each social channel’s feed. This can help increase engagement.
  • It ensures your audience sees the full photo. Incorrect sizing could cut off some of your brand’s messaging.
  • It can future-proof your content. Being in-the-know with social media image sizes now could mean less work for your brand in the future, when network change up how images display again.

Plus, brands using the Hootsuite photo editor tool can size and edit their social media images right in the Composer. When in the Composer, upload an image and click Edit Image to launch the tool. And it makes cropping and sizing images for each specific social channel easy.

Here’s how it works:

Quick social media image sizes

We go into more detail for every single network below, but this image includes the social media image sizes you probably look up most often.

social media image sizes cheat sheet

Instagram image sizes

instagram image sizes

Instagram supports horizontally and vertically oriented images. It also still supports square images, which was what the platform was known for when it first launched.

This increases your brand’s options. But it also makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images end up looking their best.

Instagram profile photo size: 320 x 320 pixels

Instagram profile photos are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big.

Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Instagram image sizes for feed photos:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips:

  • If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.
  • When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.
  • If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
  • If your uploaded Instagram image is a different ratio, the platform will automatically crop your photo to fit a supported ratio.

Resource: Learn how to edit Instagram photos like a pro.

Instagram image sizes for thumbnails:

  • Display size: 161 x 161 pixels
  • Recommended upload size: 1080 pixels wide

Tips:

  • Remember that Instagram stores versions of these thumbnails that are as large as 1080 x 1080.
  • To future-proof your Instagram feed and avoid pixelation, upload images that are as large as possible.

Instagram Stories image size: 1080 x 1920 pixels

Tips:

  • This is an aspect ratio of 9:16.
  • Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly.
  • If you don’t use this ratio, the Story might show with strange cropping, zooming, or leave large sections of the screen blank.
  • Instagram Reels use this same sizing.

Resource: Take your Instagram Stories to the next level with these free templates.

Instagram carousel image sizes:

 
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

IGTV sizes:

  • 1080 x 1920 pixels
  • This is an aspect ratio of 9:16.
  • Cover photo: 420 x 654 pixels

Instagram ads image sizes:

  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Tips:

Image sizes for Instagram Stories ads: 1080 x 1920 pixels

Tips:

Twitter image sizes

Twitter image sizes

Tweets that include images consistently get more click-throughs, more likes, and more Retweets than non-image Tweets. In fact, Tweets with visual content are three times more likely to get engagement.

So, choosing the right images and creating great visual content for Twitter matters. And, of course, that includes getting Twitter image sizes right.

Twitter image sizes for profile photos: 400 x 400 (recommended)

  • Minimum image size: 200 by 200 pixels
  • Maximum file size: 2MB

Twitter image size for header photos: 1500 x 500 pixels (recommended)

Tips:

  • To future-proof the image, it’s best to use the maximum size.
  • Header images are cropped to an aspect ratio of 3:1.
  • Keep in mind that the way header images display changes depending on the monitor and browser being used.

Twitter images sizes for in-stream photos: 1600 x 900 pixels (recommended)

  • Minimum size: 600 by 335 pixels
  • Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
  • Supported formats: GIF, JPG and PNG
  • Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

Twitter card image size:

Twitter recognizes when a Tweet includes a URL. Twitter then crawls that website, pulling in content, including a Twitter image for the summary card. (This is how it all works, by the way.)

  • Minimum size: 120 x 120 pixels
  • Supported formats: GIF, JPG, PNG
  • Maximum file size: 1MB

Tips:

  • You can test what your Twitter summary card will look like and see a preview using the card validator.
  • There are a range of different Twitter cards, so also a range of sizes. As well as the regular summary cards, there are summary cards with large images, app cards and player cards.

Twitter image sizes for fleets: 1080 x 1920 pixels

Tips:

Twitter image sizes for ads:

  • Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
  • Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
  • App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
  • Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
  • Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.

Resource: Find more information here on how to advertise on Twitter.

Facebook image sizes

Facebook updates its design and image dimensions constantly. The best strategy to future-proof your brand’s content is to always upload the highest-quality image you can. Stick to Facebook’s recommended file formats for the best results.

Facebook image sizes

Facebook image sizes for profile photos: 170 x 170 pixels (on most computers)

Your Facebook profile picture will display at 170 x 170 pixels on desktop. But it will display as 128 x 128 pixels on smartphones.

Facebook image sizes for cover photos: 851 x 315 pixels (recommended)

  • Display size desktop: 820 x 312 pixels
  • Display size smartphone: 640 x 360 pixels
  • Minimum size: 400 x 150 pixels
  • Ideal file size: Less than 100KB

Tips

  • To avoid any compression or distortion, upload a JPG or PNG file.
  • Use the recommended pixel sizes for the fastest load times.
  • Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.
  • Don’t drag to reposition once you’ve uploaded your cover photo.

Resource: Get more tips on creating great Facebook cover photos.

Facebook image sizes for posts and timeline photos:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 aspect ratio.

But avoid pixelation or slow load times by remembering these sizes:

  • Recommended size: 1200 x 630 pixels
  • Minimum size: 600 x 315 pixels

Tips:

  • If you are sharing 2-10 images in your brand’s Facebook post using the carousel display, images should be 1200 x 1200.
  • This is a 1:1 ratio.

Facebook image sizes for event cover photos: 1200 x 628 pixels (recommended)

Tips

Facebook image sizes for panorama or 360 photos:

Tips

  • Facebook automatically recognizes and processes these images based on “camera-specific metadata found in photos taken using 360-ready devices.”
  • Files for these Facebook images can be up to 45 MB for JPEGs or 60 MB for PNGs.
  • Facebook recommends using JPEGs for 360 photos and ensuring files aren’t bigger than 30 MB.

Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)

Tips

  • Facebook Stories take up the full screen of a phone. That’s an aspect ratio of 9:16.
  • Don’t choose an image with a width smaller than 500 pixels.
  • For Stories with text, consider leaving 14% of the top and bottom text-free. (That’s 250 pixels.) That way any call-to-action won’t be covered by your brand’s profile photo or buttons.

Facebook image sizes for ads:

  • Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
  • Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
  • Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
  • Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
  • Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

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