What to Know When You Create YouTube Giveaways
Here’s a quick rundown of what you need to know regarding general rules and requirements, but you should still take time to consult the official policies and guidelines.
- Accept the sole responsibility for the giveaway/contest
- Comply with applicable local, state, and federal laws, rules, and regulations
- Don’t infringe upon (or encourage others to infringe upon) any third party’s rights nor participate/encourage participation in unlawful activity
- Don’t ask participants to give all rights for or ownership of their entry to you
- Allow people to enter the giveaway for free. (Don’t create an illegal lottery.)
- Don’t use any third-party tools to manipulate metrics on the YouTube service, including numbers of views, likes, dislikes, or subscribers
- Don’t associate or affiliate YouTube with your contest without written permission from YouTube
YouTube Giveaways: How to Create Official Rules
The fun with rules doesn’t end at those terms above. You also need to have your own official rules for your giveaway, and you must ensure you’ve addressed the following points.
- You must publish Official Rules that:
- You must conduct your giveaway and award prizes as outlined in your Official Rules
- You are responsible for all aspects of administering your contest or giveaway
- You must clearly state in your rules that YouTube is not a sponsor and require users to release YouTube from all liability related to your giveaway
- You have to provide a legally-compliant privacy notice in your Official Rules along with an explanation of how you will use any personal data you collect during the giveaway
Don’t – Make an Overly Complex Giveaway Entry Process
Chances are that the majority of your fans and people you want to reach are “lurkers” on social media. They aren’t actively developing content, but they are consuming it. If you run a giveaway that requires people to create content or get overly involved on a platform, they will likely skip entering your contest.
Also, people hate giving up a lot of personal information online. If you’re using an entry form for your contest, you’re adding a barrier to entry — especially if your entry form is exceedingly long as measured against a person’s perceived value of the prize.
Are you planning a giveaway on YouTube where you pick a random winner? Then a random comment picker tool is the way to go. This approach is fairly frictionless for YouTube users who already follow you and those whom you’d like to attract.
Do – Use an Eye-catching Visual Message in Your Video’s Thumbnail
Video thumbnails are often the unsung heroes of YouTube marketing in general. Are you giving your video thumbnails a little TLC and pizzazz to capture a YouTube user’s attention?
Let’s say you want to do a microphone giveaway. If someone were searching for microphone giveaways on YouTube, which search result do you think will grab his or her attention first? Probably the one that says “WIN THIS MIC” in huge letters. Even though the titles of each of these results mention the giveaway, a person will most likely be drawn to look at the thumbnail first.