Your posts will have more personality with Snapchat filters. Find out how to create your own!
The multimedia messaging app Snapchat remains one of the most popular on earth. There are even Snapchat filters you can create.
With Snapchat geofilters, you can add artwork, names, logos, etc. To messages within the app. Snapchat geofilters work only in specific locations and are available only for a limited time.
What sort of Snapchat filter would you like to make for a wedding, a birthday party, or some other special occasion? Let’s take a look at how to make a Snapchat geofilter with this article.
Types of Snapchat filters
The two types of Snapchat filters are “normal” filters and Geofilters.
A “normal” filter is preset by Snapchat and rotates regularly. Most of them are lighthearted, with a variety of face-changing effects, colorful backgrounds, and voice-altering effects. In addition to these “normal” filters, Snapchat further breaks them down into filters and lenses. The company considers features like frames and sticker-type artwork to be filters, while “reality augmenting” options like face-changing are lenses. The user can customize these in the app for free, and they are mostly used for fun.
The geofilter is the more utilitarian of the two. In addition to being tied to a specific geographical area, they can also be used for personal and business events. Once again, Snapchat categorizes its geofilters into two types: community filters and personal filters. Community filters are tied to a specific city, university, or local landmark, and they can be created and used by anyone. The personal filters are those related to special occasions like birthdays, weddings, and business openings. Despite their price, which starts at $5.99, they aren’t overly expensive. Both the timeframe and the physical area covered by personal geofilters are limitations. Typically, they can be active 24 hours a day for up to 30 days and cover an area of 20,000 to 5,000,000 square feet. Costs increase based on these parameters.
A Snapchat filter for individuals can’t include branding of any kind, no business logos, names, or anything that a business might use. They are intended for individuals to use to promote events or celebrations of their own.
Business names must be included, and branding materials can be used however the business sees fit. Any copyright restrictions will apply.
Snapchat is an incredibly popular platform, so thousands of custom filters are requested every day. Geofilters are checked and approved manually. It can take anywhere from 24 hours to a couple of days.
Why You Should Make a Snapchat Filter
A paid Snapchat filter is the perfect way to advertise your business or to celebrate a special event. However, you can also create a free community filter that represents a place (such as a city, university, public landmark, etc.) or a moment (such as a sporting event or concert).
Either through your web browser or the Snapchat app, you can create Snapchat filters. As soon as you’ve created a filter and submitted it, Snapchat should let you know whether it has been approved. How exactly do Snapchat filters work? Let’s take a look at the process.
A guide to creating Snapchat filters online
You can create a Snapchat filter from your computer by following these steps.
- Select a design
Click Upload Your Own if you have already designed your filter. Otherwise, select the occasion of your filter from the pulldown menu. There are a variety of options available, such as Baby Shower, Birthday, Game Day, and more.
On the left side of the screen, you can choose one of the amazing Snapchat geofilter templates based on the topic you choose. On the right-hand side of the screen, choose a color palette, type in your text, select your font, and upload images if needed. Additionally, your Bitmoji and Friendmoji can be added.
Click Next after you have chosen your preferred filter.
- Draw a geofence and schedule your filter
You need to decide when the filter should start and end on the next screen. Selecting Repeating Event allows you to run the filter at different times, such as daily or weekly.
Draw your geofence by selecting Next. The location of the Snapchat filter will be inside your geofence. It is important to remember that Snapchat geofilter costs are based on square footage.
- Pay and confirm
Click Checkout once you are satisfied with your geofence. After naming your filter and entering your payment information, you can select it. A Snapchat approval message will appear in your email inbox.
Create Your Own Snapchat “Regular” Filter
Before a June 2017 update, you had to have the right tools and knowledge to create a Snapchat filter. Rather than requiring you to go to the desktop site to customize “regular” filters, Snapchat now gives you the option to make your right from within the app. You can create your own filter/lens in the app by following these steps:
- Snapchat’s general photo screen can be found once you open it. By clicking the filter icon (a small smiley face) to the right of the take picture button you can adjust the photo.
- Choose the option that says “Create” at the bottom left of the filter page.
- From right to left, scroll through the options. Some options have much more customization options than others; for instance, the face option shown below allows you to change the facial features, makeup, filter color, etc.
4. Enjoy your filter when you take a photo or video!
It is unfortunately not possible to save customized filters for later use in the mobile app, nor are there any free options for truly custom filters. Read on to learn how to create filters in Snapchat on your web browser if you want more customization options and the ability to save filters and lenses for later use.
Learn how to make a Snapchat geofilter
Snapchat’s new On-Demand Geofilters let you create and schedule your filter when and where you want. As an individual, you can create a filter to celebrate a wedding, a christening, a birthday, or any other occasion. As a business, you can also create a filter to promote an opening, a special event, or anything else you would like.
Snapchat has a setting for On-Demand Geofilters but once selected, the app directs you to Snapchat.com in your browser, making the in-app option essentially useless… However, you can create your geofilter by following the steps below:
- Click the “Filters and Lenses” button to open Snapchat in your browser
- Select “Filters” from the dropdown menu
- To log in to your Snapchat account, click login at the top right of the screen. Saving your work is highly recommended if you wish to do so.
- From the drop-down list on the left, choose a category for your filter. The options range from baby showers to weddings.
- Use the tools on the right of the screen to add text, change colors, and move around the filter.
- Click the Next button.
- Decide when and where the Snapchat filter will be available. Determine how long it will be available. After you’re done, click Next in the bottom right.
- Next, specify a geographic area within which the filter will appear. 20,000 square feet is the minimum and 5 million is the maximum. Draw an area on the map with your mouse until it covers the area you need, then click “Checkout” when you are done.
- Fill out the submission form and include your contact information and the payment agreement.
- Publish your Snapchat filter and wait for approval by the Snapchat team!
you will see the price increase when you expand the area in Step 8. It will appear in the white box at the top of the screen. You will need to decide how long you want your filter to be active and how large an area you want it to cover to determine the actual cost. It is possible to tweak this quite a bit so that it is perfect for you.
When setting up a geographic area, you should remember that GPS doesn’t report exact coordinates. To make sure it will be picked up by the phone’s GPS, you should make the coverage area slightly larger than you need. If you expand that area, you’ll have to consider the additional cost.
When you submit a filter for approval, Snapchat will manually review and verify it. When you submit it, you’ll know how much it will cost, but you won’t have to pay until it has been approved. Only after the filter has been approved can it be used. You will set the start date for the filter when it has been paid.
Getting to the bottom of it all
Snapchat’s filter customization and creation options may seem overwhelming at first, but they can be fun and useful. With plenty of options for customizing existing filters, up to 100% custom designs for promotion, the possibilities are virtually endless.
Geofilters on Snapchat cost money
Let’s talk about the cost of a geofilter now that you know how to make one.
Snapchat filters cost according to the size and location of your geofence, as well as how long you want it to last. Until the filter is approved, no payment is charged to your account. Package prices are available to businesses.
At the time of writing, Snapchat accepts Visa, MasterCard, American Express, and Discover.
Is it Possible to Have Community Snapchat Filters?
The only way to create community filters is through the Snapchat website by using geofilters or moment filters. You must submit original designs that follow Snapchat’s geofilter guidelines for Community filters since they don’t include templates.
Create community filters in Adobe Photoshop or Adobe Illustrator according to Snapchat. Another great choice for making filters is Canva, which lets you create designs without any effort. As for Snapchat submission guidelines, here they are:
- The artwork should be described if it does not speak for itself, including any important dates.
- Snapchat’s geofilter is 1080 pixels wide by 2340 pixels tall.
- Don’t place important text or elements inside the filter’s buffer zone (310 px from top and bottom).
- A PNG file (transparency enabled) should be under 300KB and 300KB.
You will be able to create a great-looking custom Snapchat geofilter if you follow these guidelines. Here are a few great Snapchat geofilter examples.
How to add Snapchat filters?
Follow these simple steps to add one of the many Snapchat filters to your snap:
- Take a Snap as you normally would in Snapchat.
- You can choose a filter by swiping left and right.
Using your device’s settings, make sure Snapchat has access to your location to find filters tailored to your area.
With Snapchat filters, you can customize your experience
Creating a Snapchat filter is a great way to customize your Snapchat experience. Knowinging how to make a Snapchat filter will come in handy if you want to create a custom filter for an upcoming event or to advertise the town where you live.