The Samsung logo introduced in the 1980s looked more up-to-date. The lines became sharper; the negative space was successfully used.


Samsung Logo 1938

The original logo was pretty cluttered and bore nothing in common with the current Samsung logo. You could see three stars, three stripes, and wheat plants inside a circle.


Samsung Logo 1969

The stars adopted a more refined and unique shape. The emblem now looked more abstract and less cluttered. Next to it, the lettering “Samsung” in black was placed.


Samsung Logo 1979

The circle and the square, in which the stars had been placed on the previous emblem, disappeared. There were now only the stars and the brand name, which was given in shorter letters.


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The star design was also used as a standalone emblem. In this case, the symbol was enlarged so that every detail could be clearly seen.


Samsung Logo 1980

The emblem featuring the three stars remained unchanged, while the wordmark was slightly modified. In comparison with the previous one, it looked somewhat bolder and shorter.


Samsung Logo 1993

This is the year when the current Samsung logo was born. You can see the now-familiar bold sans serif letters inside a blue ellipse. What is most important, the iconic “A” without the horizontal bar appears on this version.


Samsung logo

The design team decided to dismiss the ellipse. Today, both the ellipse logo and the logo without the ellipse are used. One of them is a primary logo, while the other is a secondary one.

Who owns Samsung?
The brand Samsung is owned by Samsung Group, a company, which was established in 1938 by Lee Byung-chul. Today it is a privately-owned group, with Lee Jae-yong as the chairman.

Galaxy logo

Samsung Galaxy Logo

The logotype of the Samsung Galaxy range including several types of mobile computing devices has undergone several updates since it was first introduced in 2009. The current Samsung Galaxy logo features the company wordmark given in the same typeface as on any other Samsung’s appliance or device, while the word “Galaxy” features a different font.

The Samsung logo, which keeps the “three stars” of success and prosperity, has its roots hidden in the title. In translation from Korean Sam means “3” (extra-digital meaning is “greatness” and “multiplicity”). Sung is translated as “stars” (“success”, “diversity”). Indeed, before becoming the world’s technological leader, Samsung used to sell products, insurance services, and it also processed food products.

Audio emblem

Samsung Emblem

Samsung is one of the companies that, in addition to a visual logotype, have an audio logo. The author of the melody is an Austrian composer Walter Werzowa. It was recorded by the Los Angeles-based music and sound design production company Musikvergnuegen. The audio logo comprises the notes E♭, A♭, D♭, E♭.

Samsung logo

What is a Samsung One UI Home?
Samsung One UI Home is the name of software, which is installed in all Samsung devices. The software works as a launcher for all the gadgets working on Android OS, and can not be deleted from the device.


Font Samsung Logo

The wordmark features a customized typeface, which may be a version of either the Helvetica Black or the DDT Cond SemiBold font. The distinctive feature of the type is the letter “A”, which is given without the usual horizontal bar. This reflects the constant strive for innovation that is characteristic for the brand.


Samsung logo color

The color scheme is quite simple. In addition to the basic color, white, it includes a dark shade of blue. In fact, blue has been present in some versions of the Samsung logo since the 1960s. Also, some of the earlier versions of the logo include red, black, and grey.


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