What is the Target affiliate program? - Wepicker

How have you ever heard about Target and its affiliate program?

Although the Target affiliate program is not as well-known as Amazon Associates or the Walmart Affiliate program, it is an excellent alternative to both of these retailers.

This article will explain to you what Target is and how its affiliate program works.

What is an affiliate program?

Before discussing Target, let’s see what an affiliate program is and how it works.

An affiliate program is a kind of marketing strategy where you will get a percentage of sell after your followers order products. You have to market them on your online account from another company. Many companies nowadays have an affiliate program for increasing their customers through third-party persons and influencers, which is valid for Target, the most prominent American retailer.

Target.com started its online activity in 1999, and the Target affiliate program began soon after that. Actually, you will never have to explain to your audience who Target is and why they should consider shopping with them. In fact, this is a significant advantage for you.

You can start your business with Target by selling your products in these categories;

1-Women’s clothing
2-Men’s clothing
3-Kid’s clothing
4-Young adult’s clothing
5-Baby’s clothing, toys, etc.
6-Furniture
7-Home decor
8-Patio & Garden
9-Toys
10-Electronics
11-Video games
12-Movies, Music & Books
13-Sports and Outdoors
14-Beauty
15-Health
16-Luggage
17-Pets
18-School and office supplies
19-Household essentials
20-Party supplies
21-Groceries

How does the Target affiliate program work?

The program is managed by Impact Radius, although you still need to sign up through the Target affiliate website to join. However, you don’t need to create an additional affiliate account for your job.

Although you have to pay when working with other affiliate projects, joining Target’s affiliate program is entirely free. You only need a user-friendly website and existing traffic to join the program. Note that the traffic must be predominantly from the United States (this is the limitation).

Another subject is Target commission rates. This item is the most crucial difference between Target’s affiliate program and others because the more units of anything you sell, the more commission you will get. Here, we have listed all commission rates in different types of categories;

1. Apparel & Accessories

Monthly net orders and commission rate
One: 1 to 10 orders (5.00%)
Two: 11 to 50 orders (6.00%)
Three: 51 to 300 orders (6.50%)
Four: 301 to 1,000 orders (7.00%)
Five: 1,001 to 2,000 orders (7.25%)
Six: 2,001 to 4,000 orders (7.50%)
Seven: 4,001 to 10,000 orders (7.75%)
Eight: more than 10,000 orders (8.00%)

2. Home & Outdoor Living

Monthly net orders and commission rate
One: 1 to 10 orders (5.00%)
Two: 11 to 50 orders (6.00%)
Three: 51 to 300 orders (6.60%)
Four: 301 to 1,000 orders (7.00%)
Five: 1,001 to 2,000 orders (7.25%)
Six: 2,001 to 4,000 orders (7.50%)
Seven: 4,001 to 10,000 orders (7.75%)
Eight: more than 10,000 orders (8.00%)

3. Baby Gear & Furniture

Monthly net orders and commission rate
One: 1 to 10 orders (3.00%)
Two: 11 to 50 orders (3.50%)
Three: 51 to 300 orders (3.75%)
Four: 301 to 1,000 orders (4.00%)
Five: 1,001 to 2,000 orders (4.25%)
Six: 2,001 to 4,000 orders (4.50%)
Seven: 4,001 to 10,000 orders (4.75%)
Eight: more than 10,000 orders (5.00%)

4. Health & Beauty

Monthly net orders and commission rate
One: 1 to 10 orders (1.00%)
Two: 11 to 50 orders (1.00%)
Three: 51 to 300 orders (1.00%)
Four: 301 to 1,000 orders (1.00%)
Five: 1,001 to 2,000 orders (1.00%)
Six: 2,001 to 4,000 orders (1.00%)
Seven: 4,001 to 10,000 orders (1.00%)
Eight: more than 10,000 orders (1.00%)

The next stage is tools and support. You can use many tools to increase customers, including Google banners, widgets, and review articles. However, Amazon has a substantial third-party vendor community for affiliates who can get API access compared to Target.

Note that Target isn’t as rigid as Amazon. You rarely hear of people being deauthorized. So you can use your own website and application to direct users to the main page. It is best to refer your customers back to a page on your website for email marketing.

What are the advantages and disadvantages of the Target affiliate program?

Here, we will sum up the review of the target affiliate program. Note that there more details about this project, but the main items are gathered here;

Advantages

One: You can promote from a large variety of 1 million products from specific categories

Two: There is no government meddling in Target’s business affairs

Three: Target rewards you with increased commission rates based on sales volume

Four: They offer their affiliates a lot of creatives – over 150 different banners covering products and special promos

Five; Target rewards you with increased commission rates based on sales volume

Six: Affiliates get a 7-day cookie with unlimited occurrences (referrals) within that timeframe

Disadvantages

One: They offer 0% commission rates for more than 15 of their popular product categories

Two: This company only has a presence in and ships to the United States, so it is only suitable for US traffic.

Three: Target has 1,700 stores nationwide, so people can choose the convenience of shopping locally if they wish

Comparison between Target, Amazon, and Walmart affiliate program

In order to talk more clearly about Target’s affiliate program, we have brought here some commission rate examples of these three retailers on specific niches;

Example #1: Apparel & Accessories

Amazon: 7%
Walmart: 4%
Target: 8%

Example #2: Home & Outdoor Living

Amazon: 8%
Walmart: 4%
Target: 8%

Example #3: Baby Gear & Furniture

Amazon: 4.5%
Walmart: 4%
Target: 5%

Example #4: Health & Beauty

Amazon: 4.5%
Walmart: 4%
Target: 1%

More commission rate is available with Target and working with Target is more profitable.

Summary

Thank you for reading this article. Finally, the question is: does it worth it to join Target and its affiliate program?

Overall, I would recommend the Target Affiliate Program as long as you fulfill the criteria above. Although the number of commission rates looks perfect, the primary audience of Target is American, and you should have your niche in the US as mentioned above. If you need more information, you can visit Target’s official website or chat with the people who have experience cooperating with Target on social media.

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