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Good visibility is more important than ever for the success of an e-commerce website today. Those who appear first in Google search results generate more traffic on their pages and consequently more sales. The visibility of a website is therefore a measure of how well it is found by potential customers. The aim is to achieve a high level of findability for the most relevant search terms.
Therefore, take your chance as an online merchant and raise your online store to the next level now. Because only those who are at the top of the search results also have the chance to get potential customers through their website or online store. But how do you evaluate visibility and what can you do to increase your visibility on the Internet?
Tips for more visibility for your online store and website
Tip #1: Take a close look at your website
First of all, Google attaches great importance to the domain name in the URL and therefore continues to display it in the search results. And that’s a good thing because the domain name can act as a brand and thus lead to building trust among customers. Suppressing the domain name in the search results, on the other hand, could make it more difficult for users to find their way around. With the Domain Check from IONOS, you can check the availability of your desired domain for free and find free domain names for your website.
Second of all, to make the right decisions around improving your visibility. It’s important to take a detailed look at the metrics of your website and/or online store. To determine how many visitors come to your website every day, how long their length of stay is, and which landing pages are particularly in demand, the market offers many different analysis tools with which you can evaluate your key figures.
To make qualitative statements about your visibility, you should clarify the following:
- how high is the traffic on your page?
- where do your visitors come from?
- which keywords do they enter and
- which devices do they use?
Depending on your level of knowledge and the complexity of your marketing measures, you can evaluate these key figures yourself or call in an experienced data specialist.
Tip #2: Start with on-page SEO
Search engine optimization (SEO) is an important element for any website that wants to improve its visibility and includes on-page and off-page factors. We’ll focus on the simplest on-page measures.
On-page SEO can be improved by following a few simple guidelines:
- Optimize your page titles
- Make sure your website doesn’t have duplicate content.
- Avoid too many words or unnecessary keywords.
- If you have an e-commerce site: add product descriptions!
Tip #3: Optimize the keywords of your website
The majority of potential new customers will type a few relevant keywords into the search line and look at the results on the first page. If they do not find what they are looking for, they will start a new search with different keywords. In rare cases, they will click on page 2 or 3. At the latest, your company should show up on the first three pages. To increase the visibility of your website, it is necessary to optimize your keywords.
- Use keywords that
- describe your range of services
- address specific interests of your target audience
- Describe your product as accurately as possible in the words that customers would use
Tip #2: use Google My Business
Get more customers and visibility with a free online profile. You can attract new customers or entice your existing customers with events, discounts, and promotions. Informative address features such as opening hours and phone numbers can also be displayed in the account.
But it’s not just potential customers who are influenced by positive reviews from other customers on Google. The search engine itself also welcomes it very much if you register with the “Google My Business” program and store your business data there. With an optimized Google My Business account, your listing will be found in local searches for relevant queries. As a result, you will benefit from more visibility and inquiries.
This makes your website easier to find for searchers and already clearly structured in the search results. Moreover, if you proceed conscientiously and honestly when creating your profile, this will have a positive effect on your ranking and consequently on your visibility.
Tip #3: Social media profiles for more visibility
Social media profiles allow you to stay in direct contact with your customers and show presence in their daily lives. Google can more easily assign you to a category based on your social media profiles and will reward that with a higher ranking. Along the way, you’ll collect more valuable backlinks on social media, which will improve your website’s visibility.
- Find out which channels your target group particularly likes to use and provide them with regular content!
- By regularly posting relevant articles, your target group will receive daily news and you, in turn, will receive direct feedback on your content (e.g. through clicks, retweets or comments).
- Use topic-specific hashtags and spread your news across an extensive network. By having your followers share and retweet your posts, you’ll in turn create valuable backlinks that will pay dividends to your visibility.
- Don’t forget to reply to comments, if you want people to keep coming back to your social media channel.
Tip #4: Optimize website content
Of course, the content to be found on your homepage should also be as relevant and helpful as possible. It’s a good idea to regularly post articles or technical papers via a blog to create up-to-date, high-quality content that will help you be found in search engines. The best content for your website is original, high quality, and adds value to the visitor. Content must be written in a way that keeps readers interested in your content.
Conclusion to improve your visibility
The constant growth of visitors to your ecommerce website, as well as the regular return and retention of visitors are important goals in the ecommerce sector. Online marketing is an increasingly important tool for any company that wants to increase its visibility and receive more inquiries. It helps generate new customers but can also be used as a branding strategy by companies of any size.